Realtors have to wear many hats. From marketing, closings, and everything in-between, the last thing a Realtor needs to worry about is their website. 

Many Realtors have heard the term ‘SEO’ but don’t understand how it can help their business. For the busy realtor, SEO can actually save them time, and help them gain more clients. 

Many realtors also do not know how SEO can play such a huge role in their business. 

So What is SEO?

According to Moz, “ SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.” 

Translation: Search engine optimization, helps get more potential clients to your site!

So how can realtors use SEO?

By using Site optimizations your site will be more appealing, more useful, and more attractive to the clients you want and need for your business. 

SEO is more than a buzzword from website developers, it’s a way of keeping your site relevant and useful.

Sites that are optimized will see more traffic to their site, and start to see more requests come in. 

Updating your site is a great way to make lasting impressions, and grow your business!

SEO Update: Mobile Friendly

Realtors are almost glued to their phones at any given time. Which is why it is crazy that many realtors don’t have mobile friendly sites. 

Consumers now spend more than five hours a day on their smartphones, Blue Corona reports.

With mobile users on the rise, Google is favoring mobile-friendly sites.

Taking the time to make your site more mobile friendly will help your clients find the information they need, and be a better experience for possible clients or buyers!

Don’t know if your site is mobile friendly? Use this to test your sites mobile compatibility.

Here are some easy ways to update your site. 

1. Create a Mobile Version of Your Current Site, using plugins like amp!

2. Compressing images for mobile (Use a plug-in like Smush!)

3. Use a Mobile-first Responsive Design

Updating your site, is easier than you think. Once your site is ready for mobile, it’s time to think of keywords.

SEO Update: Using The Right Keywords

Keywords are essential for any great site. Keywords help clients find your site, and often are the searches that land them on your page. 

By using the right keywords, you can find the clients you need for your site!

Finding the right keywords is easier than you think. You can easily see what your top searches are, by using Google search console, and google my business. 

Once you know your top keywords, or what keywords you want to rank for, you can start optimizing! 

Each page of your site should have an optimized keyword, which a word that consistently matches not only the content on your page but is something that a user would be searching for.

Similar to how you use Instagram, your keywords should reflect the content you write about.

Having content like: How to sell your home in Phoenix or Best Realtors in Phoenix, is a great way to target visitors that are looking to answers for their questions.

Finding the best keywords for your real estate office can be easy!

By optimizing your content to have a strong focus on keywords, and writing copy and text that focuses on strong searches will increase your sites SEO strength, and rankings!

SEO Update: Clear Call To Actions

After making your site mobile friendly, and targeting the right keywords, you must have clear calls to action. By adding your call to action makes it easy for possible clients to find the information they need. 

This Phoenix Hard Money Lender suggests that a clear call to action is a necessity for anyone in the real estate business. Having clear calls to action, and contact information on every page of your site is essential for turning traffic to conversions.

Making users click on your ‘call now button’ is more than making your buttons large or brightly colored.

All text on your page and listings such be written an engaging and exciting way to drive your traffic to your conversions. A clear call to actions makes it easy for users to move into your sales funnel, such as filling out a contact form.

By doing this you can see significant reductions in your exit and bounce rates, and more leads for your business!

Some Easy Tips for Writing call to actions are:

1. Have Your Call to Action in the First Fold Of Your Page

2. Write text that evokes a strong Emotion or action

3. Capitalize on the ‘Fear of Missing Out’

Make sure your call to action is placed is above the fold of your pages, such as a contact button, or call now. (The first fold is the first section of your site a user sees when they land on your page.) By having your call to action clearly visible in the first part of your webpage or listing, clients or buyers will not have to hunt to find out how to get in contact with you. Your call to action should be clearly visible, and short. A button that states ‘Call Now!’ is a perfect example.

Your text, whether for a listing or describing your services. should clearly provoke action or emotional response from the visitors. Telling stories about the families you have helped sell or buy their first homes, is a great way to invoke personal reactions from clients to your site.

Summary:

Every Realtor knows that having a website is crucial, but unless your site is SEO optimized, it may not be helping your business.  With your real estate site updated to be more SEO friendly you can see more traffic, and possible clients come to your services.

Use these 3 tricks to make your real estate site more SEO friendly!

1. Mobile Optimizations: Make sure you have a site that is easy to use on a mobile device, by having a mobile design on your site, and mobile responses.

2. Use The Right Keywords: Write each content with a keyword in mind, and use tools like google my business or answer the public to find the best queries to write about!

3. Clear Call To Actions: Write engaging calls to action that evoke an emotional response, or a fear of missing out!

How did you make your site more SEO friendly?

Author’s Bio: Catherine Way graduated from Michigan State University with her Bachelor’s of Advertising with a specialization in Graphic Design. She is a freelance content creator and marketer for many facets of real estate, including commercial, residential, and mortgage industries. Currently she writes for Prime Plus Mortgages - Phoenix Hard Money Loans.