No Millennials Allowed Here: Building A Community for 55+
In recent years various developers have capitalized on creating communities that are suitable for the nearly 75 million boomer generation individuals as they shift their lifestyle into the empty nest and retirement phases of life. These communities are unique as they are exclusive to the 55+ demographic - meaning no millennials are allowed.
The banning of millennials is peculiar - perhaps it's because of their interest in technology? Their obsession with social media? The exact reason for the banning of millennials entering the community remains unclear but appears favourable among those that want into the community. In fact, the desire to live sans millennials is seen as such a luxury that developers are charging high prices to ensure a spot in the community.
While the price partially reflects the luxury of no millennials living in the community, it is also due to the fact that these communities are reflecting what seniors really want - tennis courts over bingo halls, greenspaces with benches for socialization, bars instead of gardens, and a sense of vacation vs the dreaded feeling of fleeting youth.
In order to provide an optimal living experience for seniors, some communities feature sport venues, clubs (wine, gardening, and other interest based ones), workshops (for craftsmanship or self improvement of skills), and plenty of relaxing areas like pools and spas. So while the millennials may be unable to purchase a home in the area, they will definitely be lining up to visit.
There is no doubt that as the baby boomer generation ages, they are revolutionizing what it means to be living like a senior. While many individuals will still have a symbiotic symbol of seniors sitting around at bingo or gardening, this new community lifestyle that is emerging is not only changing the way that people think about seniors but also the way that seniors see themselves.