Virtual Tours. The Boom of Architecture
Virtual tours have become an integral part of the architecture industry. They are used to showcase properties to prospective buyers and potential tenants and to create an immersive experience for visitors.
They are created by combining images, videos, and other elements to create a 3D representation of a space, allowing viewers to explore it from any angle. In this blog post, we will discuss the benefits of virtual tours, the tools available for creating them, and how to incorporate them into your marketing strategy.
Photo by Nicolas Solerieu
What is a Virtual Tour?
A virtual tour is a computer-generated 3D representation of a physical space. The tour allows users to explore the space from any angle, providing them with an immersive experience.
Such new methods can be used to showcase properties to potential buyers or tenants, as well as to create a more engaging experience for visitors. Virtual tours are created by combining images, videos, and other elements to create a 3D representation of a space.
The most common type of virtual tour is an interactive video or virtual reality (VR) tour. These tours allow viewers to explore space in 3D and interact with objects in the virtual environment.
They can be used to showcase properties, give tours of attractions, or provide an interactive experience for visitors. They are becoming increasingly popular in real estate, tourism, and other industries.
Benefits of Doing Virtual Tours
Virtual tours offer a number of benefits to those in the architecture industry. These include:
Increased engagement – Virtual tours create an immersive experience for viewers, allowing them to explore a space from any angle. This increases views and encourages visitors to explore further.
Cost savings – The method can be created with minimal cost, making them an attractive option for businesses on a budget.
Increased visibility – They can be shared online, increasing visibility for businesses and properties.
Improved user experience – It allows viewers to explore space in 3D, providing a more engaging experience than traditional photos and videos.
Increased accessibility – Virtual tours can be accessed from any device, making them an accessible option for all viewers.
How Many People Have Adopted These Methods?
VR tours have become increasingly popular in recent years, with a number of studies showing their effectiveness. According to a recent survey, 77% of respondents had taken a virtual tour of a property before purchasing or renting it. Similarly, 73% of respondents said they would take a virtual tour before making a purchase or renting a property.
Furthermore, a study from the National Association of Realtors found that 87% of buyers found virtual tours helpful when searching for a home. Additionally, a survey from the National Association of Home Builders found that 83% of home buyers said virtual tours were useful when making their decision.
These statistics show that virtual tours are becoming increasingly popular in the architecture industry and that they are an effective way to showcase properties to potential buyers and tenants.
Tips to Create a Virtual Tour
Creating a virtual tour is relatively straightforward and can be done with minimal cost. The first step is to decide on the type of tour you want to create. Popular types of virtual tours include 360° tours, interactive video tours, and VR tours.
Once you have decided on the type of tour, you will need to collect the necessary materials. This includes images, videos, and other elements that will be used to create the tour. You will then need to upload the materials to a virtual tour platform and create the tour using the platform’s tools.
Tips and Tricks to Keep in Mind
There are a number of tips to keep in mind when creating a virtual tour. These include:
Use high-quality images and videos – HQ multimedia will create a better experience for viewers and will make the tour more effective.
Focus on the important details – Make sure to highlight the features that are most important to potential buyers or tenants. This will help them make an informed decision.
Include a call to action – CTA encourages viewers to take the next step.
Keep it simple – Don’t overwhelm viewers with too much information. Keep the tour simple and focused.
Provide narration – It provides more information and creates a more engaging experience.
Tools VR Designers Need to Make a Tour
There are a number of virtual tour platforms available, each offering different features and tools. Popular platforms include Matterport, My360, and TourWrist. These platforms offer a variety of features, including the ability to create interactive tours, add narration, and integrate with other platforms.
When choosing a platform, it’s important to consider the features offered and the cost. Some platforms offer a free trial, which can be a good way to test them out before committing to a purchase.
Why Did the Boom Happen?
The architecture industry has seen a surge in the use of virtual tours in recent years. They are becoming increasingly popular for showcasing properties to potential buyers and tenants, as well as for providing a more immersive experience for visitors.
The use of virtual tours has been driven by the increased accessibility of technology and the growing popularity of virtual reality. As technology continues to evolve, virtual tours are becoming more accessible and realistic. This has led to a surge in the number of businesses using them to showcase properties and provide an immersive experience for viewers that are looking for any type of house: budget-friendly, expensive mansions, apartments, and more.
Other VR Apartment Tour Ideas
VR tours are becoming increasingly popular among design idea websites for showcasing apartments and other rental properties. They allow viewers to explore space in 3D and interact with objects in the virtual environment.
When creating a VR apartment tour, it’s important to focus on the details that are most important to potential renters. This includes highlighting the layout of the apartment, the amenities offered, and the surrounding area.
You should also focus on creating an immersive experience for viewers. This includes using high-quality images and videos, providing narration, and allowing viewers to interact with objects in the virtual space.
Best Marketing Strategies for Virtual Tours
Once you’ve created a virtual tour, it’s important to promote it to ensure maximum exposure. Popular marketing strategies include:
Posting on social media – Marketing on social media is a great way to reach a larger audience.
Embedding the tour on your website – This is an effective way to increase visibility and engagement.
Creating videos – Featuring the tour with footage is a great way to promote it on social media and other platforms.
Sending to publications – Promoting through posts is a great way to get it featured and increase visibility.
Offering discounts – Offer it to those who view the tour to encourage engagement and sales.
Conclusion
Virtual tours are becoming an increasingly popular tool for the architecture industry. They offer a number of benefits, including increased engagement, cost savings, and increased visibility. They are also becoming increasingly accessible as technology continues to evolve.
When creating a virtual tour, it’s important to focus on creating an immersive experience for viewers. This includes using high-quality images and videos, providing narration, and allowing viewers to interact with objects in the virtual space.
It’s also important to promote the tour to ensure maximum exposure. Popular marketing strategies include posting on social media, embedding the tour on your website, creating videos, sending to publications, and offering discounts.
Also, they’re an effective way to showcase properties to potential buyers or tenants and to create an immersive experience for visitors. By incorporating them into your marketing strategy, you can increase engagement and visibility for your business.
Author: Kala Agency
cover image by April Pethybridge on Unsplash
