With so many brands and companies out there, advertising your architecture or design business can seem daunting. You want to stand out amongst your competition but don’t know where to start or what marketing methods are most suited for your business. Look no further, we’re here to help! Marketing for architects and design businesses doesn’t have to be complicated or break the bank. Even better, there are a variety of print and digital options to choose from. Here are ten powerful marketing strategies.

1. Website 

Digital marketing for architecture firms doesn’t have to be complicated. Creating a website is one of the most popular digital methods to promote your business. When potential clients search for your business, they'll be directed to a professional online platform that is easy to navigate and showcases your company. It’s a great way to communicate your services and drive sales in the digital universe. It also helps to install analytics software for in-depth data tracking and reporting that drive insight to your business.

2. Social Media

Looking for more digital ideas? Architecture and social media go hand and hand! Creating an online profile on various platforms allows you to connect with potential clients while showcasing some of your best work. If you want to take your marketing campaign to the next level, you can pay for advertisements on different platforms to further your reach.

3. Email Newsletter

Another digital marketing strategy is email newsletters. Hubspot’s Email Marketing Demographics of 2021 states that “99% of email users check their inbox every day,” meaning the vast majority of potential clients will see your email. Therefore, email newsletters are an effective way to engage with past clients and potential new ones all from the comfort of their devices.

4. Local Advertising

Local print advertising is a great way to promote your company in the markets that matter most to you. You can drive sales by local advertising in publications like Architectural Digest that reach an audience with similar demographics as your ideal buyer. Your business can even take it a step further and only advertise in magazines that distribute to paid subscribers, increasing the likelihood that readers see and engage with your ad.

5. Get Involved in the Community

If you’re looking for a “hands-on” way to market your company, a great method is to get involved in your local community to increase brand exposure. For example, start small, sponsor a local sports team, or even host an event. You can network and increase sales by getting your name out and creating personal connections with your community.

6. Form Partnerships

Similar to tip number five, forming partnerships with similar businesses within your local community is a powerful strategy to market your company. For example, when families decide to renovate their homes, they often need more than one home improvement or design service. Building relationships with other renovation companies allows you to recommend each other's services to clients. It’s a great way to advertise architectural services while also creating valuable connections.

7. Digital Out-of-Home Advertising

If you’re looking to go beyond traditional advertising methods, digital out-of-home advertising may be right for you. It’s a creative way to go beyond typical advertising and reach your target audience in new areas: think billboards, mall signs, and podcast advertisements. By utilizing these innovative platforms to market your company, you can engage with customers and heighten brand awareness.

8. Before and After Advertising

Still, wondering how to sell architectural services? Before and after advertising is a perfect way to showcase your company’s architectural or design talent. These pictures allow potential clients to see your talent and expertise. Let your work speak for itself!

9. How-Tos and DIY Videos

How-to and DIY video tutorials are great ways to draw potential clients in. By showing customers quick and easy renovation techniques, you can increase notability. And since not all home improvement projects are easy DIY fixes, people are more likely to give your business a call when they need professional help.

10. Referral Discounts

Our last marketing strategy to help your architecture or design firm is referral discounts. Referral discounts encourage clients to recommend your services to family and friends and hire your company again! Everybody loves a sale!

Author: Farlyn Lucas