Using Information Architecture in Marketing: Ultimate Guide
Operating online is something that a majority of companies have already implemented in their daily practices. They advertise, sell, and work online the same way as they perform conventional business actions offline. Designers and architects should also benefit from this tendency and use architecture marketing in the digital environment for promotion. This might include various activities starting from website information architecture to paid advertisement.
If you decide to elevate your professional activity, thinking of the information architecture of a website first is fundamental. This includes both UX information architecture and content structure for your professional website. Here you will find great tips related to architecture marketing that will help you to attract like-minded people and customers.
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Architecture Marketing and Advertising
Even though SEO principles are equal for all websites online with no exceptions, websites from various industries pay attention to different SEO aspects. For instance, e-commerce websites might be concentrated on alt texts of product images and proper keyword use for product descriptions. Meanwhile, some companies would rather focus on using their brand name in various articles and blog posts on the website.
When it comes to SEO and marketing strategy for the AEC industry professionals - designers, architects, and engineers - visual components make much sense. To learn more details about architecture marketing, check here for information.
The basic concepts of architecture, marketing, and SEO imply that the graphic elements and information structure of the website must be perfect. It is natural because architects, engineers, and designers belong to the category of specialists where portfolios can tell everything without words. Nevertheless, the websites of architects and designers also need proper textual descriptions and even blog articles for better visibility on the web.
Advertising also means much for the promotion of architecture marketing, though it usually requires more resources than SEO. However, the results will also be visible much sooner than that of organic website promotion.
Below you will find a bunch of architecture marketing strategies that you can freely use for your website promotion. They will definitely help more people to get to know about your talent and skills through the promoted website.
Find Blogs
Whenever you go for marketing advice, everyone will assure you that building links online is
the most prudent strategy one can take. This means you can find relevant blogs or other websites you can collaborate with. This collaboration implies getting backlinks to your website from other relevant sources on the web. Building such connections online helps Google and other search engines to raise awareness of your website and consider it credible.
Pay Attention to the Design
Given that architects and engineers are characterized by a natural sense of beauty and precision, they are supposed to have outstanding design skills. That is why the entire design process of the website makes a lot of sense and value. This refers to the UX information architecture of the website as well as to the entire information architecture of a website.
Use Paid Advertising
Once you decide to establish your architecture or engineering website, you might consider advertising as a striking method for its promotion. This type of marketing activity is typical for a website promotion on search engines. Once a user types a corresponding keyword, your website would appear above organic search results right at the top of the search results.
Even though paid advertising requires a certain investment at the beginning, you will see tangible results onwards. As more people will see your website at the top of search results, more enthusiasts and potential customers will be driven to your website.
Advertise on Social Media
Depending on your target audience and allocated budget for advertising, consider promotion on social media. You might have probably seen that ads are naturally integrated on Instagram and Facebook, so customers tend to perceive them positively. Your ad will appear to those who are really interested in architecture and design.
Become an Affiliate
This marketing approach would not be that effective at the very beginning of your website promotion, but could be highly considered onwards. When your architecture website would gain stable traffic and have a loyal audience, you might consider becoming an affiliate then. See originstamp.com to learn more about digital marketing approaches and their effectiveness.
Becoming an affiliate means that you would collaborate with famous brands and promote their products. While they will increase their sales through affiliate marketing, you will obtain a great chance to strengthen your personal brand recognition.
What Is the Information Architecture of a Website?
Before crafting your website and promoting it with architecture marketing, you should deliberately think of its structure. This notion is also known as the information architecture of
a website. The definition of website information architecture states that a website hierarchy should be predefined at the very beginning. For that, you can craft a detailed plan or use mind maps which make everything clear by representing ideas graphically.
UX Information Architecture and Web Design
Another important aspect of information architecture is a web design and user experience in their combination. A great example of the UX information architecture of a website is the creation of the UI prototype. For instance, you could employ the Figma tool, which most professional designers use in their work, to draft how your website would look like. This will greatly help to visualize your architecture website from the beginning and build up all the connections between its pages.
Author: Daniel Martin
Cover image by İltun Huseynli on Unsplash
